Georgian wine labels can feel confusing if you approach them with expectations shaped by France, Italy or Spain. They rarely give you a strict hierarchy of locations, and of course, the names of grape varieties or winemakers’ surnames can be long and confusing.

Nevertheless, there is a logic to them, and once you understand it, most bottles become much easier to place stylistically and commercially.

The key is to start looking at the label as a combination of three elements: grape, method and place.

The National Wine Agency of Georgia has designated the UK as a priority export market

and increased promotional investment for 2026. The programme - managed by Swirl

Wine Group and led by Master of Wine Sarah Abbott - spans trade education, major

wine fairs, sommelier masterclasses at leading London restaurants, press trips to

Georgia, national retail promotion, and Global Judging with the IWSC.