This October, Wines of Georgia UK invites wine shops, restaurants, bars and independent merchants across the UK to take part in Georgian Wine Month – a month long, nationwide celebration of one of the world's oldest and most exciting wine cultures.

The campaign launches on International Orange Wine Day, Sunday 5 October, and continues throughout the month with promotional activity designed to help the trade showcase Georgian wines to new and existing customers.

Whether you're looking to feature Georgian wines by the glass, host a tasting, or simply introduce customers to the authentic home of orange wine, Georgian Wine Month provides everything you need to get involved.

Why Take Part?

Interest in Georgian wine continues to grow across the UK, with increasing listings in restaurants, specialist retailers and wine bars. Consumer awareness and purchase intent have risen significantly, making this an ideal opportunity to introduce customers to a category with strong momentum and a compelling story.

Participating businesses will benefit from:

• National PR activity promoting Georgian Wine Month

• A dedicated digital campaign across @georgianwineuk

• Access to free marketing assets, including tasting notes, producer profiles, educational content and imagery

• Social media amplification through Georgian Wine UK's channels

Ways to Participate

You can celebrate Georgian Wine Month in whatever way best suits your business. Ideas include:

• Feature Georgian wines on your wine list throughout October.

• Introduce a Georgian wine by-the-glass promotion.

• Host a tasting, wine dinner or masterclass focused on Georgian wines or orange wines.

• Create food pairing experiences highlighting Georgian wine.

• Share your activities on social media and tag @georgianwineuk to be featured as part of the campaign.

Georgia Palate at Trivet

As part of Georgian Wine Month, Wines of Georgia UK will host a Georgia Palate event at Trivet Restaurant on 13 October.

Designed for wine professionals and buyers, the tasting explores Georgian wines through carefully curated fine dining pairings, offering deeper insight into the country's diverse grape varieties, winemaking traditions and food compatibility.

If you would like to participate in Georgian Wine Month or receive the campaign toolkit, please contact:

Madeleine Waters
Swirl Wine Group
Madeleine@swirlwinegroup.com

or Register your interest below.

We look forward to celebrating Georgian Wine Month with you this October.